The Rhaina Blog
Ideas for women who build business through relationships.
Honest, practical writing on getting referable, finding your people and lifting other women — without the icky networking.
Latest · Find Your People
Networking for People Who Hate Networking
What if networking could be less icky? Discover a new way of building business relationships for people who hate to network.
Cara Steinmann · July 11, 2026
Find Your People ·
Is LinkedIn Actually Worth It For Getting Clients?
If LinkedIn is supposed to be the place women in business go to grow, why are the wins always happening somewhere else?
Get Referable ·
How Do Business Referrals Actually Work, and Why They Take Time
A referral is trust in action. Discover how business referrals actually work and why they can take time before becoming consistent.
Lift Other Women ·
The Neuroscience of a Great Introduction
Learn how great connectors make great introductions, and how Rhaina uses neuroscience to make better connections.
Get Referable ·
How to Build a Strong Referral Network
We're told that to grow, we need to be "always on," shaking hands until our palms are raw. If you want to learn how to build a strong referral network, real growth happens when we stop trying to be efficient and start trying to be deeply aligned.